1. At every step, customer is the first. As the enterprises change their concepts from a sellers market into a buyers market, consumers' consuming concepts have also changed. Faced with numerous goods (or services), consumers more are willing to accept the goods (or services) of good quality. The quality means not only the inherent quality of products, but also the quality of packaging and service and other factors. Therefore we must fully meet consumer demand with all efforts.
    ◇ We should think as customers (or consumers) think but not just try to research, design and improve services.
    ◇ The service system should be improved and the pre-sale, sale, after-sale services should be strengthened, a great help should be given to the customers to resolve the problems arising from the usage and making the customers feel convenient.
    ◇ Great importance should be attached to customers feedback; customers should be allowed to participate in decision-making; addressing the views of customers should be considered as an important part of satisfying the customers .
    ◇ All efforts should be made to retain existing customers. Customer-centered mechanism should be established. The establishment of every institution, the innovation of service process and so on should depend on the needs of customers; mechanism that gives rapid responses to customer opinions should be established.

    2. Customer is always right and they are the buyers but not troublemakers; customers understand their own needs and hobbies best, and this is precisely the information an enterprise need to gather; because customers have "natural consistency", quarreling with one customer is no different from quarreling with all the customers.

    3. Three elements of customer satisfaction: goods satisfaction: It refers to customers' satisfaction with the quality of goods. Service satisfaction: It means that the customers' positive attitudes towards the services of pre-sale, sale and after-sale. No matter how perfect the goods are, how reasonable prices are, they must rely on the services when they appear in the market. "After-sales service creates permanent customers." Corporate image satisfaction: It means the public's positive opinions to the comprehensive strength and the overall impression of the enterprises.

    4.5S concept: "5S" means the abbreviation for "SMILE, SPEED, SINCERITY, SMART, STUDY". "5S" Concept is the most representative of innovation of the service culture, with not only humanized and modern characteristics but also considerable practical. Smile means modest smile. The salespersons smile sincerely only when they are considerate to customers. Appreciated smile can manifest the tolerance of hearts and souls, showing outgoing, health and considerate characteristics. Quickness: It means the "prompt action", which has two meanings: one is the speed of physics, that is working as quickly as possible, not letting customers wait for too long; the other is the speed of demonstration, the salesmen's sincerity actions and thoughtful hearts will satisfy the customer so that they do not feel the waiting time is too long; the quick actions performance vitality; important standard of measuring service quality is not letting the customers wait for too long. Sincerity: If salesmen feel dedicated to serve customers, customers will be able to experience. Sincere working attitude but not hypocrisy is salespersons' an important basic mindset and the basic principles of bearing themselves. Smart: It means "clever, clean and spiffy." That is receiving customers with a clear-cut approach, packing goods with nimble, agile, graceful movements, gaining customers' trust with flexible working attitude. Study: The salesmen should always learn and skillfully master the commodity knowledge, research customers' psychology as well as the skills of reception and coping. On weekdays they should make efforts to research shopping psychology of customers and marketing skills, and to learn professional knowledge of goods; the customers reception level will be improved and better achievement will be made.
    •  We establish enterprises to make profit, but we are not chasing money let alone gainfulness.
    •  Profit comes from serves of good quality. The process of chasing profit is that we satisfy the customers with great contribution, so that the customers are will to gratefully return us with money.
    •  We should not eager for quick success and instant benefit and change the services onto plunder, extortion and deception.

    All of the Rongbang members are willing to make their efforts to achieve the goals, returning the new and old customers with the best goods, your satisfaction our greatest achievement.